HTC Sense 5 5 busted! True screenshots of the incoming HTC UI

Its been some time since we have had HTC Sense 5.0 on the market. In the past few weeks this, considered by many as the best Android UI, also has been released for HTC One X and HTC One X+.

We already know for a few months, that HTC has already been working on the next version of their famous UI - HTC Sense 5.5. Some of the Sense 5.5 features are already present in the latest HTC One Android 4.3 build, however they are currently disabled in the framework.

Today, we present to you the first screenshots of the incoming HTC Sense 5.5 interface. If you are going to share this great news, please dont forget to include the source link too!

Home screen - now you can disable or enable HTC BlinkFeed easily.

Android Quick Settings - now you can re-arrange the content of the QS panel.

Improved HTC keyboard with possibility to add more emoticons.

Improved camera - "Dual capture" and "Panorama+", Storage and Recent Apps panel.

New HTC BlinkFeed categories, custom topics tab and minor changes to alarm clock.

Many more changes are of course under the hood, so expect improved performance and overall UI smoothness. Many bugs are also fixed, so the incoming HTC Sense 5.5 should bring a lot of joy for all HTC fans!

Have any questions or comments? Feel free to share! Also, if you like this article, please use media sharing buttons (Twitter, G+, Facebook) below this post!

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Mobile Bootcamp Part IV Effectively monetize your app

Originally Posted on DoubleClick Publisher Blog

Users continue to move across platforms and screens. Today, more than half the queries on our platform come from mobile devices, both on mobile web and apps. The balance between monetizing your app and providing a good user experience remains tricky yet essential.

Yesterday, we focused on ways to create a high quality app for your users. Continue reading to gather app monetization recommendations from Mark Wolly, Head of Mobile Publisher Solutions at Google, and find a happy medium between effective monetization and good user experience.

1. Create ads that respect your UX: Good ad placements ensure reliable revenue without sacrificing user experience. Examine the flow of user engagement within your app to place ads in undisruptive places, such as the transition points in a reading app. You can experiment with the frequency and placements of your ads to ensure you’re delivering the right experience in the right context for the user. Try to avoid sandwiching them between your interactive app content and navigation/menu buttons.


2. Choose the best ad formats for your app’s content structure: It’s easy for users to get distracted by ads given the limited screen size, especially when they don’t match the look and feel of your app.
   
   Try using Native ads to create a consistent look and feel across your content and ads. Formatted to fit mobile apps’ content and visual design, Native ads are more likely to be viewed and clicked by users. eBay recently started using our Native Ads on DoubleClick and experienced a 3.6X increase in ad engagement on average, with some campaigns delivering click-through rates up to 5%.
   
   Mark believes “Native presents an opportunity to reset on building premium quality mobile placements and creatives. Many publishers have already built custom formats for direct sales, but haven’t yet extended their advertiser reach by offering them via programmatic channels.”


3. Build your programmatic direct strategy: Allowing you high quality creative formats from premium advertisers, programmatic direct introduces your app to new advertiser budgets and makes ad operations easier. As explained by Mark, “Many publishers have built incredible custom mobile formats that command high CPMs from high-quality advertisers. They can massively extend their advertiser reach, while retaining the same cpms and control, by offering these formats to new advertisers via programmatic channels.”

There is a fundamental shift amongst consumers in their use of mobile, making it indisputable that apps play a significant role in a consumer’s mobile experience. In the time that desktop audiences have grown 1%, mobile audiences have grown a staggering 41%¹.

Focusing on ways to increase app discoverability, understand user engagement, optimize app quality, and effectively monetize your app, our mobile bootcamp outlines key steps for enhancing your mobile offerings in time for the holiday season of mobile frenzy.

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Google I O 2015 Develop Engage Earn

Posted by Jason Titus, Senior Director of Engineering

This morning, we kicked off our 8th annual Google I/O conference, joined by 5,600 developers at Moscone Center, 530 I/O Extended communities around the world, and millions via the I/O Live stream. This year’s event is focused on delivering incredible experiences on mobile and helping developers build successful businesses through these key themes: Develop, Engage, and Earn.

During the keynote, we had a number of announcements that covered the evolution of the mobile platform, tools for Android, iOS, and Web developers, and the push towards more immersive mobile experiences with VR. Here’s a closer look at the news:

Develop

• Android M Developer Preview — Get an early look at the next version of Android.
• Google Play services 7.5 — Check out new features like Smart Lock for Passwords, new APIs for Google Cloud Messaging and
• Google Cast, and the Google Maps API on Android Wear devices.
• Android Studio 1.3 — Preview Android Studio v1.3, now with improved Gradle build speed, a new memory profiler, and full editing and debugging support for C/C++.
• Polymer 1.0 — As the first production-ready release for the web components library, we’re also adding new product lines of elements. Features range from toolbars and menus to offline caching.
• iOS & CocoaPods — Access your favorite libraries via CocoaPods, the official distribution channel for Google SDKs on iOS.
• Cloud Test Lab — Building on the technology from our acquisition of Appurify, cloud Test Lab automates the testing of your mobile apps.
• Firebase — Firebase makes it easy to build apps quickly, without spinning up servers or writing server-side code.

Engage

• App Indexing — Index your app’s content into Google Search, just like you would with a website. Available for Android, and now piloting on iOS.
• Google Cloud Messaging — As one of the most popular ways to send messages from the cloud to users devices on Android and Chrome, GCM is now also available on iOS.
• Engagement on the Web — Access previously unavailable native functionality on the web with push notifications from your mobile website and add to homescreen.
• Empowering successful global businesses on Google Play — Get new and powerful tools to help you further grow your business, improve decision making based on smarter insights, and engage and retain a valuable user base.
• Universal App Campaigns coming soon — Set up app install ads with just a few inputs like your budget and the cost you’re willing to pay per user--we take care of the rest.
• Measure App Installs Ads with Google Analytics — Measure app install campaigns based on engagement and lifetime value. On iOS, Google Analytics is now integrated with 20+ ad networks making it easy to understand how to spend your acquisition budget.

Earn

• AdMob — Monetize your apps intelligently on a single platform, so you can gain insights about your users, drive more in-app purchases and maximize your ad revenue.

What’s Next

• Android Nanodegree — Enroll in the industrys first Android Nanodegree, developed in collaboration with Udacity. The curriculum was built from the ground up s to meet the high standard we have for Android development. The Nanodegree covers everything from fundamentals to advanced development skills, as well as Google Play services and Material Design.
• Cardboard SDK — The Cardboard SDK for Unity now supports both Android and iOS.

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