Google I O 2015 Develop Engage Earn

Posted by Jason Titus, Senior Director of Engineering

This morning, we kicked off our 8th annual Google I/O conference, joined by 5,600 developers at Moscone Center, 530 I/O Extended communities around the world, and millions via the I/O Live stream. This year’s event is focused on delivering incredible experiences on mobile and helping developers build successful businesses through these key themes: Develop, Engage, and Earn.

During the keynote, we had a number of announcements that covered the evolution of the mobile platform, tools for Android, iOS, and Web developers, and the push towards more immersive mobile experiences with VR. Here’s a closer look at the news:

Develop

• Android M Developer Preview — Get an early look at the next version of Android.
• Google Play services 7.5 — Check out new features like Smart Lock for Passwords, new APIs for Google Cloud Messaging and
• Google Cast, and the Google Maps API on Android Wear devices.
• Android Studio 1.3 — Preview Android Studio v1.3, now with improved Gradle build speed, a new memory profiler, and full editing and debugging support for C/C++.
• Polymer 1.0 — As the first production-ready release for the web components library, we’re also adding new product lines of elements. Features range from toolbars and menus to offline caching.
• iOS & CocoaPods — Access your favorite libraries via CocoaPods, the official distribution channel for Google SDKs on iOS.
• Cloud Test Lab — Building on the technology from our acquisition of Appurify, cloud Test Lab automates the testing of your mobile apps.
• Firebase — Firebase makes it easy to build apps quickly, without spinning up servers or writing server-side code.

Engage

• App Indexing — Index your app’s content into Google Search, just like you would with a website. Available for Android, and now piloting on iOS.
• Google Cloud Messaging — As one of the most popular ways to send messages from the cloud to users devices on Android and Chrome, GCM is now also available on iOS.
• Engagement on the Web — Access previously unavailable native functionality on the web with push notifications from your mobile website and add to homescreen.
• Empowering successful global businesses on Google Play — Get new and powerful tools to help you further grow your business, improve decision making based on smarter insights, and engage and retain a valuable user base.
• Universal App Campaigns coming soon — Set up app install ads with just a few inputs like your budget and the cost you’re willing to pay per user--we take care of the rest.
• Measure App Installs Ads with Google Analytics — Measure app install campaigns based on engagement and lifetime value. On iOS, Google Analytics is now integrated with 20+ ad networks making it easy to understand how to spend your acquisition budget.

Earn

• AdMob — Monetize your apps intelligently on a single platform, so you can gain insights about your users, drive more in-app purchases and maximize your ad revenue.

What’s Next

• Android Nanodegree — Enroll in the industrys first Android Nanodegree, developed in collaboration with Udacity. The curriculum was built from the ground up s to meet the high standard we have for Android development. The Nanodegree covers everything from fundamentals to advanced development skills, as well as Google Play services and Material Design.
• Cardboard SDK — The Cardboard SDK for Unity now supports both Android and iOS.

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